Luxury Brands Unveil Star-Studded Fall 2025 Campaigns: A Blend of Heritage and Celebrity Power

The Fall 2025 fashion season is shaping up to be a spectacle of cinematic storytelling and celebrity allure, as luxury brands roll out star-studded campaigns to captivate global audiences. From Miley Cyrus’ bold, stripped-back portrayal for Maison Margiela to Gisele Bündchen’s confident femininity for Elisabetta Franchi, high-end labels are leveraging iconic talent to amplify their heritage and connect with consumers across key markets. Other brands like Ferragamo, Alaïa, and Moose Knuckles are also making waves with their visually stunning campaigns, each blending tradition with modern innovation. This article explores the latest developments in luxury fashion, diving into the creative visions, standout pieces, and celebrity muses driving these unforgettable campaigns.

Maison Margiela’s Avant-Garde Vision with Miley Cyrus

Maison Margiela has taken a groundbreaking step by selecting Miley Cyrus as the first-ever celebrity face for its Autumn-Winter 2025 Avant-Première collection. Photographed by the legendary Paolo Roversi, the campaign captures Cyrus in a raw, stripped-back aesthetic that aligns with the brand’s core codes of deconstruction and reinvention. In a nod to Margiela’s signature bianchetto technique, introduced in 1989, Cyrus appears in some images painted with white body paint, wearing only the iconic Tabi boots. “The nudes by Paolo are so iconic and signature to his art. Standing naked for a fashion campaign felt major, all I wore was body paint and the signature painted Tabi boots. In that moment, Margiela and I became one,” Cyrus shared.

The collection itself emphasizes Margiela’s avant-garde ethos, featuring deconstructed tailoring, second-skin bodysuits, and a reimagined 5AC bag. The campaign’s painterly portraits evoke a sense of timelessness, blending the brand’s heritage with Cyrus’ transformative persona. Her history with Margiela, from red-carpet appearances to music video styling, makes her a fitting muse for this bold new chapter under creative director Glenn Martens.

Ferragamo’s Cinematic Tribute to Italian Heritage

Ferragamo’s Fall-Winter 2025 campaign, lensed by acclaimed photographer Craig McDean, channels the Golden Age of Italian cinema with a star-studded cast including Mariacarla Boscono, Awar Odhiang, Apolline Rocco Fohrer, and Tim Schuhmacher. Directed by Maximilian Davis, the campaign reimagines house icons like the Vara heel and Tramezza shoe, infusing them with modern flair. New-era staples such as the Hug bag and Soft bag appear in innovative palm prints and fur textures, while patent leather pieces, silken scarf dresses, and proportioned tailoring complete the collection’s luxurious aesthetic.

The cinematic vignettes capture the elegance and drama of Italy’s storied film heritage, positioning Ferragamo as a brand that seamlessly blends tradition with contemporary sophistication. Each look reflects Davis’ vision of redefining Ferragamo’s legacy for a new generation, making this campaign a standout in the Fall 2025 season.

Alaïa’s Timeless Narrative with Loli Bahia and Nastassia Legrand

For its Summer-Fall 2025 campaign, Alaïa takes a cinematic approach, presenting a black-and-white visual narrative shot by Tyrone Lebon and filmed by Frank Lebon. Featuring models Loli Bahia and Nastassia Legrand, the campaign is set against the northern shores of France, evoking an “imaginary geography” that transcends time and place. Creative director Pieter Mulier emphasizes the essence of the Alaïa woman—pure, powerful, raw, and free—through sculptural designs that blend historical artistry with modern relevance.

The campaign’s monochromatic aesthetic and otherworldly visuals create a sense of timelessness, aligning with Alaïa’s philosophy of evoking multiple histories at once. The collection’s innovative silhouettes and textures position Alaïa as a leader in redefining luxury fashion for the contemporary era, making this campaign a must-see for fashion enthusiasts.

Moose Knuckles’ Global Urban Energy with Amelia Gray

Canadian outerwear brand Moose Knuckles marks a new era with its “Pulse of the City” campaign, the first under new CEO Ellen Kinney. Shot across seven major cities, the campaign features Amelia Gray as its face, celebrating urban cultural energy through dynamic visuals and immersive activations. Core pieces like the Ballistic Bomber and Stirling Parka are highlighted for their craftsmanship and technical performance, appealing to consumers seeking both style and functionality.

The campaign’s global reach is amplified by pop-ups and activations in key cities, fostering connections with local audiences while showcasing Moose Knuckles’ Canadian heritage. This strategic move positions the brand as a rising player in the luxury outerwear market, blending streetwear sensibilities with high-end craftsmanship.

Elisabetta Franchi’s Celebration of Femininity with Gisele Bündchen

Elisabetta Franchi’s Fall-Winter 2025 campaign, photographed by Luigi & Iango in Miami, stars supermodel Gisele Bündchen, embodying a confident and self-assured femininity. The designer describes Gisele’s presence as “beauty as a wild force born from love and courage,” a sentiment reflected in the collection’s feminine silhouettes, fluid volumes, and sophisticated details. The campaign captures the brand’s unique DNA, blending elegance with empowerment.

Gisele’s involvement elevates the campaign’s global appeal, reinforcing Elisabetta Franchi’s commitment to celebrating women’s strength and individuality. The collection’s intricate designs and luxurious fabrics make it a standout in the season’s luxury offerings, appealing to fashion-forward consumers seeking timeless yet bold pieces.

The Power of Celebrity in Luxury Branding

The Fall 2025 campaigns reflect a broader trend in luxury fashion: the strategic use of celebrity power to bridge heritage and modernity. By enlisting global icons like Miley Cyrus and Gisele Bündchen, brands like Maison Margiela and Elisabetta Franchi are tapping into the cultural influence of these figures to expand their reach. These campaigns go beyond mere advertising, creating narratives that resonate with diverse audiences while staying true to each brand’s unique identity.

Ferragamo’s cinematic approach and Alaïa’s timeless artistry further demonstrate how luxury brands are embracing storytelling to stand out in a competitive market. Meanwhile, Moose Knuckles’ urban-focused campaign highlights the growing demand for functional yet stylish outerwear. Together, these campaigns signal a dynamic shift in luxury fashion, where creativity, heritage, and celebrity converge to shape the industry’s future.