Sydney Sweeney's Bath Soap Launch Shocks Fans
Sydney Sweeney Turns Fan Jokes Into Limited Edition Soap
Actress Sydney Sweeney, famous for roles in Euphoria and Anyone But You, has launched an unexpected product that’s taking the internet by storm—a soap crafted using water from her own bath. Named “Bathwater Bliss”, the limited-run product is a collaboration with grooming brand Dr. Squatch.
Earlier this year, Sydney appeared in a steamy commercial for Dr. Squatch's natural body wash, lounging in a luxurious bubble bath. The campaign quickly went viral, prompting fans to jokingly request to purchase her bathwater. Rather than ignoring the online buzz, Sydney leaned into the playful comments and decided to turn the joke into a real, tangible self-care product.
“Fans always mention buying my bathwater,” she told GQ. “So I figured, why not create something fun and real that lets us connect in a unique way—and maybe also remind people to care for themselves?”
Thus, Bathwater Bliss was born. This special soap includes water from the same bath used during the viral shoot, blended with ingredients like exfoliating sand and pine bark extract. The bar combines natural ruggedness with a hint of Hollywood glam, staying true to both Sweeney’s charm and Dr. Squatch’s earthy vibe.
The product officially launches on June 6 at 12 p.m. EST, exclusively via Dr. Squatch’s official website. Only 5,000 units will be available, and 100 lucky customers will receive a special edition soap that actually includes water from Sweeney’s personal bath—no joke.
While the concept may seem over the top, fans are praising the marketing genius behind it. The campaign is bold, cheeky, and unlike anything in the celebrity beauty world. It also serves as a reminder that taking care of your body can be fun, lighthearted, and creative.
Whether you’re a loyal fan, a collector of quirky merchandise, or just someone curious about a celeb-backed grooming item, Bathwater Bliss is definitely one of the most buzzworthy products of 2025. The blend of viral fame and limited-edition exclusivity is sure to make it sell out in record time.
