Toyota Navratri Offers 2025: Up to ₹1 Lakh Benefits, GST Relief

Toyota Kirloskar Motor (TKM) has launched an exciting festive campaign ahead of Navratri 2025, combining substantial benefits of up to ₹1 lakh with the full advantages of the recent GST 2.0 reforms. Titled “Buy Now and Pay in 2026,” this limited-period offer is exclusively available in India’s western region, covering Maharashtra, Gujarat, Madhya Pradesh, and Goa, and is valid until September 30, 2025. Targeting popular models like the Urban Cruiser Hyryder, Glanza, and Urban Cruiser Taisor, the campaign includes a unique three-month EMI holiday, complimentary services, extended warranties, and exclusive bonuses. This article delves into the details of Toyota’s Navratri offers, the impact of GST 2.0, and how these benefits enhance affordability for buyers during the festive season.

Overview of Toyota’s Navratri Campaign

The festive season in India, particularly Navratri and Diwali, is a peak period for car sales, driven by cultural traditions and consumer optimism. Toyota Kirloskar Motor has capitalized on this sentiment by introducing the “Buy Now and Pay in 2026” campaign, designed to make car ownership more accessible. Available only in Maharashtra, Gujarat, Madhya Pradesh, and Goa, the offer combines financial flexibility with significant savings, aligning with the GST 2.0 tax reductions effective from September 22, 2025. The campaign targets three of Toyota’s mass-market models: the Urban Cruiser Hyryder, Glanza, and Urban Cruiser Taisor, offering combined benefits worth up to ₹1 lakh. This strategic move aims to boost demand and strengthen Toyota’s presence in India’s competitive automotive market.

Key Benefits of the Navratri Offer

The “Buy Now and Pay in 2026” campaign is packed with incentives to attract buyers. The standout feature is the three-month EMI holiday, where customers pay a nominal ₹99 per month until December 2025, with regular EMIs starting in January 2026. This deferred payment structure, facilitated through Toyota Financial Services (TFS), allows buyers to enjoy their new vehicle without immediate financial strain, perfectly timed for the festive season. Additional benefits include:

• Five complimentary service sessions to reduce maintenance costs
• Five-year extended warranty for long-term reliability
• Corporate and exchange bonuses for additional savings
• Exclusive offers for defence personnel, honoring their service

These benefits, combined with GST 2.0 savings, make the offer highly attractive, particularly for buyers in the western region looking to purchase a Toyota during Navratri.

GST 2.0: Driving Down Prices

The GST 2.0 reforms, announced by the GST Council, have streamlined India’s tax structure, significantly impacting the automotive sector. Previously, passenger vehicles faced a 28% GST rate plus a 20–22% compensation cess, resulting in an effective tax rate of up to 50%. Under GST 2.0, the compensation cess has been eliminated, and the GST rate for vehicles has been adjusted, leading to an overall tax reduction of approximately 8–10%. For Toyota’s lineup, this translates to substantial price cuts across models:

By integrating these GST savings with the Navratri offer, Toyota enhances affordability, making its vehicles more appealing during the high-demand festive season.

Eligible Models: Hyryder, Glanza, and Taisor

The Navratri offer applies to three of Toyota’s popular models, each catering to different buyer preferences:

Urban Cruiser Hyryder

The Urban Cruiser Hyryder, a hybrid SUV, is a flagship model in Toyota’s lineup, priced between ₹11.34 lakh and ₹20.19 lakh. It benefits from GST savings of up to ₹65,400, making it a strong contender in the midsize SUV segment against rivals like the Hyundai Creta and Maruti Grand Vitara. The Hyryder’s hybrid powertrain offers excellent fuel efficiency, appealing to eco-conscious buyers seeking performance and economy.

Glanza

The Glanza, Toyota’s premium hatchback, starts at ₹6.99 lakh and goes up to ₹9.99 lakh. With GST savings of up to ₹85,300, it competes with models like the Maruti Baleno and Hyundai i20. Its feature-rich cabin and reliable 1.2-litre petrol engine make it a popular choice for urban buyers looking for affordability and quality.

Urban Cruiser Taisor

The Urban Cruiser Taisor, priced between ₹7.88 lakh and ₹13.18 lakh, offers the highest GST savings in this campaign, up to ₹1.11 lakh. Positioned as a compact SUV, it rivals the Maruti Fronx and Nissan Magnite, combining bold styling with practical features for young buyers.

Why the Offer is Region-Specific

Toyota’s decision to limit the Navratri offer to Maharashtra, Gujarat, Madhya Pradesh, and Goa reflects the cultural and economic significance of these regions during the festive season. These western states are known for vibrant Navratri celebrations, driving higher consumer spending on big-ticket purchases like cars. By targeting these markets, Toyota aims to maximize sales in areas with strong demand, leveraging both the festive sentiment and the financial relief provided by GST 2.0.

Impact of GST 2.0 on the Automotive Sector

The GST 2.0 reforms have reshaped the automotive industry by reducing the tax burden on vehicles. The elimination of the compensation cess has lowered production costs, enabling manufacturers to pass on savings to customers. Toyota’s proactive approach in combining GST benefits with festive offers sets a precedent for other automakers. Brands like Hyundai, Tata, and Mahindra have also announced price cuts, while luxury manufacturers like Audi and Mercedes-Benz have reduced prices by up to ₹7.83 lakh and ₹11 lakh, respectively. This industry-wide response is expected to stimulate demand, particularly during the festive season, benefiting both manufacturers and consumers.

Why Now is the Right Time to Buy

The combination of GST 2.0 savings and Toyota’s Navratri offer creates a unique opportunity for buyers in western India. The three-month EMI holiday reduces immediate financial pressure, while complimentary services and extended warranties enhance long-term value. Corporate and exchange bonuses further sweeten the deal, and exclusive offers for defence personnel reflect Toyota’s commitment to diverse customer segments. With the offer valid until September 30, 2025, buyers have a limited window to capitalize on these benefits at authorized Toyota dealerships in the western region.

How to Avail the Offer

Customers in Maharashtra, Gujarat, Madhya Pradesh, and Goa can visit authorized Toyota dealerships to explore the “Buy Now and Pay in 2026” campaign. The offer applies to bookings made by September 30, 2025, with the EMI holiday and additional benefits available through Toyota Financial Services. Buyers are encouraged to contact their local dealership for detailed terms and model-specific savings, ensuring a seamless purchase process during the festive season.