BMW 3 Series and M340i ‘50 Jahre’ Editions Launched in India 2025

BMW India has unveiled the special ‘50 Jahre’ Editions of the 3 Series Long Wheelbase and the M340i to mark the 50th anniversary of the iconic 3 Series. Launched on August 19, 2025, these limited-edition models are produced locally at BMW’s Chennai facility, with only 50 units of each variant available. Priced at Rs. 64 lakh for the 330Li and Rs. 76.90 lakh for the M340i (ex-showroom), they can be purchased exclusively through the brand’s official website, catering to luxury car enthusiasts in India.

Limited Edition Launch Details

The ‘50 Jahre’ Editions celebrate five decades of the BMW 3 Series, a model that has defined the premium sedan segment since 1975. With production capped at 50 units per model, these editions embody exclusivity and heritage. The launch, timed for August 2025, aligns with BMW’s global tribute to the 3 Series, making it a significant moment for the Indian luxury car market as the brand leverages its Chennai plant’s capabilities.

BMW 330Li M Sport 50 Jahre Edition

The BMW 330Li M Sport 50 Jahre Edition, priced at Rs. 64 lakh (ex-showroom), features aesthetic enhancements like the Shadowline package, blacked-out grille, window surrounds, diffuser, and tailpipes. A laser-engraved ‘1/50’ badge on the B-pillar signifies its limited status. The interior boasts carbon fibre trim, a head-up display with augmented view, curved display screens, and comfort seats with extendable thigh support. Powered by a 2.0-litre four-cylinder turbo-petrol engine delivering 255bhp and 400Nm, it achieves 0-100 kmph in 6.2 seconds. Available in Mineral White, Skyscraper Grey, and M Carbon Black, it appeals to style-conscious buyers.

M340i 50 Jahre Edition Highlights

The M340i 50 Jahre Edition, priced at Rs. 76.90 lakh (ex-showroom), remains India’s fastest locally built BMW, sprinting from 0-100 kmph in 4.4 seconds. It is equipped with a 3.0-litre six-cylinder turbo-petrol engine producing 369bhp and 500Nm, paired with an all-wheel drive system and M Sport differential for superior handling. Updates include ‘50 Jahre’ badges, hubcaps, gloss black M badging, Jet Black 19-inch alloys, and red M Sport brake calipers. The cabin features Vernasca leather upholstery with M highlights, a curved display, sport seats, and carbon fibre trim, with a 1:18 scale model of the BMW 3.0 CSL included as a commemorative gift.

Production and Availability

Both the 330Li and M340i ‘50 Jahre’ Editions are manufactured at BMW’s state-of-the-art Chennai facility, highlighting the brand’s commitment to local production. With only 50 units of each model, availability is strictly limited, and bookings are open exclusively via the BMW Online Shop. This strategy ensures a premium buying experience, with deliveries expected to commence soon after the August 2025 launch, catering to collectors and enthusiasts.

Design and Interior Upgrades

The 330Li M Sport’s exterior updates, including the Shadowline package and blacked-out elements, enhance its sporty profile, while the laser-engraved badge adds a touch of exclusivity. Inside, the carbon fibre trim and advanced displays elevate the luxury quotient. The M340i’s Jet Black alloys and red brake calipers complement its performance credentials, with the Vernasca leather and sport seats offering a premium driving experience, making these editions stand out in the 2025 luxury sedan market.

Performance and Powertrain

The 330Li’s 2.0-litre engine provides a balanced mix of power and efficiency, achieving 6.2 seconds to 100 kmph, ideal for city and highway driving. The M340i’s 3.0-litre engine, with 369bhp and all-wheel drive, delivers exhilarating performance in 4.4 seconds, appealing to performance enthusiasts. Both powertrains underscore BMW’s engineering prowess, reinforcing the 3 Series’ legacy in India’s luxury segment in 2025.

Market Impact and Competition

The launch of the ‘50 Jahre’ Editions positions BMW to compete with rivals like the Mercedes-Benz C-Class and Audi A4 in India. The limited production and exclusive features could drive demand among affluent buyers and collectors, especially with the M340i’s performance edge and the 330Li’s value proposition. This move strengthens BMW’s foothold in the premium sedan market as of August 2025.

Customer Benefits and Exclusivity

Buyers of the M340i receive a 1:18 scale model of the BMW 3.0 CSL, adding a collectible value to the purchase. The laser-engraved ‘1/50’ badge on both models enhances their exclusivity, appealing to enthusiasts who value limited-edition ownership. This gesture, combined with advanced features, makes the ‘50 Jahre’ Editions a coveted addition to BMW’s 2025 offerings in India.

Future Prospects

The success of the ‘50 Jahre’ Editions could pave the way for more limited-edition models from BMW India, leveraging the Chennai facility’s capacity. As the 3 Series continues to be a bestseller, these editions may influence future design and production strategies, potentially expanding to other markets in 2025 and beyond, solidifying BMW’s luxury legacy.